Fibre and Linen allies of the fashion and decoration markets in transformation

The Alliance has unveiled the results of a study conducted by Kéa Partners and supported by the Normandy region, setting out five priority areas to enable the linen industry to keep pace with the transformation of the fashion and home furnishings markets. In particular, the document proposes the development of a European linen ecosystem involving brands in the challenges of growth and reindustrialisation. For the Alliance, this is an ambitious and concrete response to the challenge of ecological transition.