A showcase for the continuous updating of 100% Linen innovation, the CELC inaugurates its new LINEN DREAM LAB® Paris: a service platform that promotes the sharing of information and expertise, in all areas of expression. a fiber that has become a lasting marker of comfort and naturalness, of European origin, durability and traceability.

J’AIME LE LIN in France from March 25 to June 7, I LOVE LINEN in the UK from April 27 to May 26 and AMO IL LINO in Italy from May 2 to 12: for the 4th consecutive year, the retail Consumer 2019 campaigns punctuate the sales schedule of the main retailers. Three local campaigns whose actions – initiated by the recent BE LINEN # 2 European promotion plan – promote the characteristics and origin of European linen in all its Fashion, Home and Lifestyle markets.

A leading player in its economic, social and environmental ecosystem, could European Flax be the Champion of Sustainable Development? The BAROMETER OF EUROPEAN FLAX 2015 offers an original insight.

FLAX HELPS THE PLANET TO BREATHE
Every year, the growing of Flax in Europe results in the capture of 250,000 tons of CO2, which is a saving equivalent to driving a Renault Clio around the earth 62,000 times.

RAIN WATER IS ENOUGH FOR EUROPEAN FLAX! If tomorrow, all French people bought a linen shirt instead of a cotton one, it would save the equivalent of all of Paris’s drinking water for a year. Another striking point to the argument: buying a linen shirt corresponds to a saving of thirteen 1.5 litre bottles of water!

With 81,300 hectares of flax fibre cultivated in 2014 amounting to 80% of the world’s production, Europe is the N°1 name when it comes to this Continental speciality. The growing area extends from Caen to Amsterdam and boasts the same environmental virtues: zero irrigation, zero defoliant, zero waste, but especially ZERO GMO. A commitment undertaken by all flax producers, all signatories of the EUROPEAN FLAX Charter, the qualitative visa for European flax fibre in all its applications.

The European Confederation of Linen and Hemp (CELC) commissioned the BVA Institute to produce The EUROPEAN BAROMETER OF LINEN 2014, a significant online survey to evaluate the consumers level of understanding, views of, and the their purchases of linen products.

An annual project, this survey was carried out across a representative sample of 1,000 people, 18+ years old, in France, Italy, Belgium and Great Britain, key countries in the production and consumption of European linen.
The results of The EUROPEAN BAROMETER OF LINEN 2014 were compiled from the BVA study data and relate to the new challenges and conditions inherent in Sustainable Development (the barometer of sustainable practices and issues).

In response to this and to the eco-design initiatives taking place within industry, CELC’s Technical Section has been working in cooperation with its European Scientific Committee, CSE, on the first technical and scientific publication on renewable natural fibre based composite solutions, “Flax and Hemp fibres: a natural solution for the composite industry”.

CELC announces the creation of Club Masters of Linen and the new rules governing use of the Masters of Linen trademark.

As an accelerator of the actions engaged by all the players in the Linen industry, the European BE LINEN promotion campaign is entering the second phase of its triennial plan (2010-2013). The year
2011-12 is devoted to Lifestyle which maintains its B2B segmentation, operates directly with the targeted specifiers (designers, trends offices, clients, buyers, editors, etc.) and continues to distinguish itself by the absence of advertising. A BE LINEN programme co-funded by the E.U., the
French state and the Linen industry, designed to perpetuate the new tools created.

From June 30th to July 4th, 2011, CELC welcomes the Japanese organization ASABO and 18 Japanese textile companies for a European Linen tour in France and Belgium.